![]() This feedback is then worked into a revised stylescape presentation that more closely represents how the finished brand will look and feel. Typically, three different directions are presented to the client and their opinions, likes, and dislikes are weighed heavily to choose specific components from each direction. For example, if a key attribute is ‘premium’, a quality feel will be relayed throughout each of these items to create a stylescape that portrays this keyword.Ĭollaboration, both within the agency team and with the client, is key for success of the stylescape process. These items, along with other sources of inspiration and aesthetic vision, are also incorporated into the final stylescape design. Then, they combine these with the brand attributes to design the stylescape. Our team usually starts by designing the logo and the mark. The core process of stylescapes can vary from project to project, however it relies heavily on collating, researching, and crafting the messaging strategy to drive a purposeful approach to designing the identity. ![]() These stylescapes allow us to freely present the overall identity approaches without the expectations of say, a collateral design or web mockup. Stylescapes help to fully engage the client into the brand design process before developing more concrete mockups of the identity, by providing the ability to present unbiased directions to the client for their buy-in and collaboration. By gaining this understanding of what our clients do, why they do it, and who they do it for, we are able to align brand messaging with key information such as attributes, taglines, and slogans.ĭelivering concrete mockups too early can risk overwhelming, under-educating, and jeopardizing the strategy behind the design process. This information is collected through discovery meetings wherein we learn all we can about our client’s business. As the visual output created once key research ingredients have been gathered, their purpose is to tell an artful brand story. In the branding design process, stylescapes fall before final mockups and after the brand strategy. In short, stylescapes show how the brand would look and feel as it would be executed across anything the brand touches, but without carrying those decisions through to collateral. – combined together to provide an overall visual aesthetic of a brand. It’s a collection of brand assets – colors, typography, images, language tone, design elements etc. Stylescapes are one of those tools.Ī stylescape is an opportunity to demonstrate to the client how a brand will look and feel. As both a full service branding agency, we use a number of tools to execute work on behalf of clients and to help those clients understand our design decisions.
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